Why we need to understand the importance of social media
Dear friends of the Fair Future Foundation, Madam, Sir, dear families,
Over the last few years, social media has emerged as an important medium of communication globally for reaching out to a vast audience. ... Just like any business house or academic institute, our NGO can also take advantage of social media to create awareness amongst relevant stakeholders about our activities.
Social media is an opportunity for the foundation to tell our stories and engage with our supporters. As an NGO we have to figure out what our message is, how we want to tell it, and to whom.
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Alexandre Wettstein – Founder, president of the Fair Future Foundation.